Rhine Swimming

Motion | Branding

Spring 2024

We were directed to create a social campaign including both print and digital media. “Rhine Swimming” is a campaign based on a day in Basel, Switzerland in which people swim down the Rhine river in the city. Taking inspiration from Swiss typography, the layout utilizes a central river, in which text flows down.

It includes objects such as headrests from the Middle Kingdom and Southern Song dynasty, quilts from 19th century Japan and Hawaii, paintings depicting workers sleeping in the 16th century Netherlands, and modern depictions of sleep. It also includes sensory explorations of sleep from around the world, presenting flora which promote relaxation, and nightime soundscapes from various cities. Accompanying the exhibition are a guidebook and posters.